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"To Get To The Root Of A Hard Problem, Just Ask “Why” Five Times"

To Get To The Root Of A Hard Problem, Just Ask “Why” Five Times | Co.Design: business innovation design

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"Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives."

Quick Course On Effective Website Copywriting | Smashing Magazine

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Dos and Don’ts for a Successful Call to Action
(via Creating Calls to Action – Litmus)

Dos and Don’ts for a Successful Call to Action

(via Creating Calls to Action – Litmus)

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"Color Pilgrim is a great way to discover new colour palettes. You can either upload images to the site or ‘clip’ them from webpages using their bookmarklet. Color Pilgrim will then extract a colour palette from the image."

Four cool colour tools | Boagworld

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future-ux:

Ever since Apple opened iOS to developers, a crap-load of UI design trends have started popping up, making their way to most other platforms. UI innovation has always been a tricky business; staple elements like drop-down menus, hover menus, links, radio buttons etc. have often prevented…

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"Forms, forms, forms: so often overlooked in design… This summarises the most common problems and issues that come up"

Free Download: Cheat Sheet For Designing Web Forms - Smashing UX Design

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"A grid’s main goal is to create a connection of unity within a design, which in turn makes web page content flow better, producing a more readable and enjoyable web page design."

An Introduction to Grids in Web Design

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"Designers are makers who craft solutions to problems that plague customers, clients, and at times, society as a whole. The specialized tools and jargon (leading? kerning? cognitive load?) often understood only by other practitioners are a designer’s hallmarks. How we actually design and arrive at viable solutions is a mystery to most. Some believe this mystery helps us maintain the perceived value of design in our organizations. In today’s world—a world craving more and better design—however, this mystery is actually holding us back as a profession."

A List Apart: Articles: Demystifying Design

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"Three Questions You Shouldn’t Ask During User Research"

Three Questions You Shouldn’t Ask During User Research